Enhanced Aesthetics

The Integrated Environmental Media System (IEMS) is an aspect of the new terminal that focuses on the engaging passenger experience. The IEMS Project -- directed by MRA International and designed by Sardi Design -- is comprised of seven iconic, architecturally-scaled media features built within the new terminal’s architecture and designed to enhance a particular aspect of the passenger departure or arrival experience.

Carefully-curated multimedia content produced by Moment Factory and brand content produced by Digital Kitchen celebrate the joy and romance of travel and highlights Los Angeles’ unique personality as a world-leading creative hub.  It is the first media system to synchronize multiple features through a state-of-the-art, content-management system that creates an integrated environmental experience based on intelligence from live data, including flight departure and arrival information, and passenger interactions.  Airport officials expect to later program the IEMS to also serve as a source of non-aeronautical revenues through corporate sponsorships.

The content management system was designed by Smart MonkeysInc., and Electrosonic Inc. performed systems engineering and integration.

"A Pioneering Project"

- Sound & Video Contractor

"Eye-popping"

- L.A. Weekly

"Optical Captivation"

- Mondo*dr

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Perfect for architectural and themed installations requiring redundant control, lighting, dynamic video and media management.

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Workspace Features Used

Get to know which ISAAC features contributed to the success of this project.

RealMotion Playback

This project relies heavily on the native ISAAC / RealMotion integration for all generative and dynamic content.

Fault Tolerance

Because continuous operation is critical in an airport environment, ISAAC is setup as a Fault Tolerant cluster.

Hardware Consolidation

On this project, Nemesis 900 hosts more than 20 VMs and Terabytes of storage into a single 6U cluster.

Project Showcase

Discover where and how ISAAC is contributing to successful installations.

Warner Bros. World Abu Dhabi

Abu Dhabi, UAE

This park brings together the beloved stories and characters from the studios’ unparalleled collection of Looney Tunes, Hanna-Barbera, and DC Entertainment super heroes in a world-class experience unlike any other.

Prisms at HSBC Place

Edmonton, Canada

Oversize digital boxes suspend from the ceiling, transforming the city’s newest lobby redevelopment into an immersive digital art destination.

LAX Media System

Los Angeles, CA

The Integrated Environmental Media System (IEMS) has been designed to create both an unprecedented passenger experience and a new source of non-aeronautical revenues for LAX.

28 Liberty

New York, NY

28 Liberty is a high-end residential tower with artistically designed digital content. It includes a 34-foot by 25-foot LED lobby display and LED ribbons in the retail area that showcase dynamic visuals.

The Guitar Hotel at Seminole Hard Rock

Hollywood, FL

The Integrated Environmental Media System (IEMS) has been designed to create both an unprecedented passenger experience and a new source of non-aeronautical revenues for LAX.

The Shed

New York City, NY

The digital displays at The Shed—81 screens spanning 9 floors and 200,000 square feet—are a cornerstone of its visitor experience and require a system as flexible and unique as the building itself.

FlyOver Iceland

Reykjavik, Iceland

The state-of-the-art attraction provides guests with an exciting flight simulation over some of the country’s most iconic natural wonders, hard to reach locations and picturesque scenery.